Professional Tips

Key Takeaways Same questions, every time: Clients forget aftercare instructions the moment they leave. Written instructions get followed. Confidence matters: When you recommend products and give clear instructions with certainty, clients trust you and follow through. Normal aftercare signs: Itching, peeling, light scabbing are all part of the process. Give clients clear guidance on what’s normal vs. when to see a doctor. Downloadable template: Use our aftercare card template to save yourself from midnight text messages. You’ve done beautiful work. The client is thrilled. They’re admiring their fresh ink in the mirror. And then: ...

If you’ve been in the industry for any length of time, you know: January is busy. New year, new me. Fresh starts. That tattoo they’ve been thinking about all year finally feels like it’s time. Your booking calendar is probably already filling up. Here’s how to make the most of the January rush while setting your clients up for success. Why January Brings New Ink The psychology is simple. People use the new year as a mental reset point. That sleeve they’ve been planning? This is the year. The memorial piece they’ve been putting off? Time to honor that commitment. ...