New Year, New Ink: What Artists Should Know About the January Rush
If you’ve been in the industry for any length of time, you know: January is busy. New year, new me. Fresh starts. That tattoo they’ve been thinking about all year finally feels like it’s time. Your booking calendar is probably already filling up. Here’s how to make the most of the January rush while setting your clients up for success. Why January Brings New Ink The psychology is simple. People use the new year as a mental reset point. That sleeve they’ve been planning? This is the year. The memorial piece they’ve been putting off? Time to honor that commitment. ...